Friday 6 January 2012

Sachiin Joshi - Piyo Life, Jiyo Life!


A simple message from Sachiin Joshi himself. Exemplified in a product that is used by everyone. Sachiin's decision to launch 'Life' was based on a simple idea - Provide what people need. Fresh water resources world over are being exhausted and considering India's growing population, drinking water is looked upon as precious commodity. Hence, launching competitively priced packaged drinking water was sensible to say the least. The tag line is representative of the idea - "Piyo Life, Jiyo life.”  Life was launched in Mumbai and other parts of the country a while back.  It has a clean taste which is manufactured using a special multistage purification process. JMJ Life is the clear choice for high quality and safe drinking, as it offers both the convenience of home and office delivery, and is also easily found on store shelves. Another Sachiin Joshi creation that is sure to go a long way.

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