It wouldn't be an exaggeration on any level to say that being an entrepreneur is in Sachiin Joshi's blood. His father only knew one way in the business world and that way was forward. There was no better learning place for Sachiin than at home. After a steep learning curve that took him from India to England, he is now taking JMJ exactly where he wants it to be. His earliest brainchild was the XXX Energy drink. XXX stands for Xperience Xtreme Xcitement, symbolic of what Sachiin wanted to introduce into the untapped Indian energy drink market. Sachiin himself is an avid sports enthusiast and has strived to support all kinds of sports activities and health/fitness initiatives across India. The energy drink represented something he is passionate about and also presented itself as a smart business opportunity. The drink has been renamed as SJ XXX after Sachiin himself and was the principal sponsor for Shahrukh Khan’s KKR team in the T20 IPL tournament in 2011. The drink was also the title sponsor for the Indian Boxing Federation and Chiranjeevi's Chiru Cheetah's in the Tollywood T20 Trophy. The 'XXX venture' best epitomizes Sachiin's astute acumen, amalgamating his passion towards good health and fitness with well founded business interests.
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